Behind the Mosaic: Our Visual Identity & What it Symbolises

From the outset, Olivetta was built on more than a product. It was built on an idea. That olive oil, in its finest form, could reflect a lifestyle grounded in care, quiet confidence and natural beauty. 

Capturing the desire for an olive oil that gives back, in taste, beauty and health, called for a visual identity with depth and intention. One that extends beyond the bottle to become part of the home. Cohesive. Elevated. Unmistakably ours.

The result is a modern mosaic. But it’s more than a design choice. It’s a distillation of everything Olivetta stands for.

 

 

Timeless

Taking cues from ancient Mediterranean mosaics, Olivetta bottles are wrapped in an embossed geometric pattern. Subtle, textural, and precisely executed. It’s a contemporary interpretation speaks to a lineage of craftsmanship, inspired by the mosaics that once lined homes, courtyards and vessels across the region. These artworks told stories of nature, ritual and daily life. They were lasting. Tactile. Human.

Our mosaic is abstract, open, and intentionally asymmetrical. A nod to the imperfect beauty of nature, and to the fragmented but interconnected rituals of contemporary life. It references the olive without depicting it. It captures the landscape without defining it. A visual expression of quiet confidence. A quite luxury for those who take the time to notice it. 

 

 

A Visual Identity That Connects 

Our visual identity is designed to be fluid, with the mosaic shifting subtly across label, packaging and product. This movement creates a quiet continuity. A sense of considered cohesion that carries through the home. It reflects the role olive oil plays beyond the kitchen: in morning rituals, on bathroom shelves, as part of daily care.

Wherever it’s placed, the mosaic becomes a visual marker of intention. A reflection of the care you take in the quality of your life and the values you hold in health, beauty and simplicity. Paired with restrained typography and a neutral, earthy palette, the overall effect is one of quiet clarity. Confident, but not loud. Beautiful, but never excessive.

 

 

Values From Within

The Olivetta mosaic is not ornamental. It’s a thoughtful extension of our design philosophy. It is a visual extension of our values:

• Taste – informed, refined, and quietly expressive
• Health – grounded in simplicity and natural form
• Beauty – considered, modern, and rooted in tradition

Together, these ideas form the foundation of how we present ourselves. Not just as a product, but as a brand that stands for something lasting.